May 1, 2007

Rabbits' Feet

Completely adorable Travelers' ad on doctors reattaching good luck rabbit paws to their original owners. Why? Because with Travelers you no longer need to get that extra luck. It is really an inspired concept of insurance as a state of grace. Of course, while the surgery to reattach the foot is successful the color the lucky charm doesn't change so now we see rabbits running around with one white foot and one foot that was either green, red, or purple.
This is inspired advertising.

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